Volume 15

GENERATION Z MOTHER'S KNOWLEDGE, ATTITUDE AND PRACTICE ON EXCLUSIVE BREASTFEEDING

OYUNDOYIN, Bolanle Misitura, MARTINS, Chisom Isabella & AKINYELE, Osemeiasoh Anthonia

Abstract

This study utilised a descriptive, cross-sectional research design to evaluate the knowledge, attitude and
practices regarding exclusive breastfeeding (EBF) among Generation Z mothers. The sample comprised 200 participants, aged 18 to 25, recruited from four primary healthcare centres within the Surulere Local
Government Area of Lagos. Data collection was conducted via structured questionnaires and analysed using descriptive statistics. The empirical evidence highlighted a significant disparity between maternal knowledge and actual behavior: A substantial majority of respondents (92%) demonstrated a high level of awareness regarding the principles of exclusive breastfeeding. Conversely, 65% of the mothers exhibited a negative
disposition, perceiving the practice as unnecessary. The findings indicated that 53% of participants failed to implement EBF, while 52% were unable to sustain the practice for the recommended six-month duration. While Generation Z mothers are well-informed about exclusive breastfeeding, their negative perceptions represent a critical barrier to implementation. Consequently, it is recommended that government agencies and healthcare providers design targeted interventions. These programs should focus on articulating the long-term health benefits of EBF for both mother and child, while simultaneously providing the structural and psychological support necessary to navigate the challenges associated with the practice.

Keywords

Generation Z, Knowledge, Attitude, Practice, Exclusive Breastfeeding

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